The new battlefield for emerging brands: multi-category and China, sucess and challenge of lululemon The yoga wear market has supported lululemon's $27 billion market value. This piece of cake is so attractive that other brands will definitely step in. Nike started to target women's tights in 2017, setting up a sports women's pants area in thousands of specialty stores. Under Armour started from men, but also began to develop sportswear for women, and even Victoria's Secret (Victoria's Secret) also added sports bras and yoga pants. Yinshan sportswear, one of the leading custom sportswear manufacturer and exporter in China. we are expertised on sportswear and activewear, especially in fitness, active gym clothing, yoga clothing, workout gear products. Lululemon is one of our clients for design and manufacture, and we express our respect to the strong developing brands in sportswear industry.
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